Hi, I'm
Khar Yi Chin.
Product Marketer making complex
financial systems feel simple.
About
I'm a product marketer in banking and finance, currently an Assistant Vice President at OCBC — one of Southeast Asia's largest financial institutions.
With a background spanning digital banking, brand marketing, consumer research, and data analytics, I partner with cross-functional teams to translate complex financial products into clear, compelling experiences that customers actually understand.
I hold a Bachelor of Social Sciences from Singapore Management University, with international exposure from Erasmus University Rotterdam. Outside of work, I've represented Singapore at the 29th SEA Games and have been recognised for leadership in student life and corporate finance.
Selected Work
Digital Banking Products
Driving product marketing for digital banking solutions at OCBC, making financial services accessible and intuitive.
View project →Brand & Campaign Strategy
From the FRANK by OCBC brand to enterprise campaigns — crafting narratives that connect with diverse audiences.
View project →Public Health Research
Contributing to public health research at NUS Saw Swee Hock School of Public Health with data-driven insights.
View project →Market Analytics & Insights
Leveraging Nielsen's analytics platform to deliver actionable consumer and market intelligence for global clients.
View project →Experience
Assistant Vice President
OCBC · Singapore
Manager
OCBC · Singapore
Management Associate, Graduate Talent Programme
OCBC · Singapore
Junior Research Assistant
NUS Saw Swee Hock School of Public Health · Singapore
Group Marketing Intern, FRANKpreneurship
OCBC · Singapore
Client Response Intern, Nielsen FastForward
Nielsen · Singapore
Education
Singapore Management University
Bachelor of Social Sciences
- EDB Emerging Leaders Programme 2019
- Oliver Wyman Case Competition — Semifinalist
- EY Corporate Finance Woman of the Year — Singapore Finalist
- ASEAN-Korea Youth Summit — Singapore Delegate
Erasmus University Rotterdam
Spring Virtual Exchange Programme